Disruption is not new. What is new is the pace, the reach, and the certainty that more is coming.
Adaptability under disruption is not a personality type. It is a practice. It means knowing how to read a shifting environment, act on what you already have, and build deliberately when the old rules no longer apply.
Free to learn · Free to share · Free to practice
Most frameworks were built for people starting from scratch, chasing funding rounds, or launching a startup. The HAVE Framework was built for a different situation: experienced people who sense the ground is shifting and want a more deliberate way to think about what comes next.
The distinction matters because most people facing disruption don't need more information. They need a better way to think. A program gives you content. A discipline gives you a way of thinking that compounds, one that you practice and deepen over time rather than complete and file away.
The framework is free to learn and free to share. Download the guide, use it inside your organization, pass it on. If you want to work through it directly with Werner, that conversation starts with a call.
A discipline grows through its practitioners. We do not own this work. We pass it on. Take the guide, run the exercises, teach it to one person who needs it, and the discipline lives one more year.
— W.M., Cape Town
No jargon. No startup mythology. Built on how expert entrepreneurs actually think — and how that thinking can be learned.
Who are you? What do you know? Who do you know? Your expertise, your network, your reputation — even your constraints — are real starting points. Someone with 15 years in any field isn't starting from scratch. They're starting from something most programs don't know how to use.
Instead of asking "what's my expected return?" ask: what can I afford to get wrong? For people with mortgages, families, and careers this changes everything. You don't need to bet it all. You need small experiments where the downside is something you can live with.
The people in your life — colleagues, former clients, collaborators — aren't just your audience. They help shape what you build. When someone puts in time, makes a referral, or gives you real feedback, they become part of what you're creating. Most solopreneurs don't need to start with strangers.
Every plan changes. The customer you expected isn't the one who showed up. Most business thinking treats that as a problem. This framework treats it as useful. Good entrepreneurs aren't better at predicting the future. They're better at reading what's actually happening and adjusting.
The HAVE framework is built on Effectuation, a body of research by Professor Saras Sarasvathy at the University of Virginia's Darden School. She studied 27 expert entrepreneurs and found that they don't start with goals and work backwards. They start with what they have — who they are, what they know, who they know — and let things develop from there.
The research has been taken up by Stanford, MIT, IMD, and INSEAD over the past two decades. The HAVE Framework takes that same thinking and makes it usable for solopreneurs — without the academic overhead.
The full framework in plain language. Four principles, the first HAVE inventory, and the research behind it. No email required to start. Download it, use it, share it inside your team, your organization, or your network. This is how the discipline spreads.
4 pages · Free to share · No paywall · thehaveframework.com
The HAVE Framework is built for people with real experience, real constraints, and a real need to think more deliberately about what comes next. Here is how to get started.
The HAVE Handbook
A full practitioner guide to the framework — in development
Get notified when it's ready →I'd been thinking about going independent for two years and couldn't get started. The framework gave me a way to stop waiting for the right idea and start from what I already had. Within six weeks I had my first paying client.
Career-changer · 18 years in financial services
What I appreciated most was that it didn't feel like a startup program. It was built for people with experience and real constraints. The affordable loss thinking alone changed how I make decisions.
Independent consultant · strategy and operations
I came for the business framework and stayed for the brain training. The way it changes how you handle uncertainty isn't something I expected. I feel genuinely less anxious about the future.
Coach transitioning from corporate HR
The HAVE Framework draws on effectuation research — the study of how expert practitioners and entrepreneurs think and act under uncertainty — and translates that thinking into a plain-language discipline for people who need a more deliberate way to navigate what is coming.
Werner Müller has spent 15 years as an independent advisor, a decade teaching entrepreneurship to MBA students and first-time founders, and considerable time helping clients navigate the kind of transitions that don't come with a playbook. The HAVE Framework is what he built from that experience. He works with professionals and organizations who want to apply it to their own situations.
The professionals inside your organization, your programs, or your network are facing the same question: how do I think and act deliberately when the environment keeps changing? The HAVE Framework gives them a practical answer.
Disruption does not announce itself with a clear plan. The professionals who handle it best are not the ones with the right answers ahead of time. They are the ones with a better way of thinking when the ground shifts. That is what this framework builds.
Werner works directly with organizations who want to bring that thinking to their teams, programs, or professional communities. This is not a packaged training product. It is a working conversation about what your people are facing and how the framework applies. The starting point is always a short call.
Start a conversation
No deck, no pitch. A short call to see if the fit and timing are right.
Book a call →Start with a conversation
No deck, no pitch. Just a call to see whether your community and this framework are a good match.
Book a call →Or share the free framework guide with your community first. No strings attached.
Download free guide →Get the free framework guide and occasional thinking on disruptive adaptability, navigating uncertainty, and building deliberately from what you already have.
Check your email for the free HAVE framework guide. Welcome to the discipline.